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Brand Coordinator

Vallejo, CA
Brand Coordinator
Job Summary:
The overall role of Brand Management is to maintain brand integrity, support distribution and selling of company brands and build consumer/shopper demand for the company's brand portfolio in an omnichannel retail environment. The Brand Coordinator will assist with execution of marketing activities and development of new initiatives to support business objectives for assigned
brand(s). Marketing activities may be directed to consumers, shoppers (B2C) or retail merchants (B2B). Position requires development of strong cross-functional relationships with Sales, Creative Services and Product Management, in particular. The Brand Coordinator must be an organized multitasker able to handle an exciting, but diverse set of projects at once while meeting deadlines.



Essential Job Duties:
● Assist in the development and implementation of the company’s brand strategies
● Ensure all marketing efforts serve to achieve immediate and long-term business goals,
identifying and executing improvements for processes, content, demand generation and cost
efficiencies
● Prepare marketing activity reports and metrics for measuring program success
● Assist with development of new product marketing stories, including unique selling
proposition, key reasons to believe, product names, product claims and marketing
communications (packaging, digital content, etc.)
● Lead coordination of stage gate process cross-functional brand meetings with Sales, Product
Management, Product Development and Sales teams to facilitate new product development
coordination from inception to commercialization
● Assist with development of point of purchase materials that drive conversion, including
brochures, store signage and product displays
● Develop best-in-class visual merchandising content, including enhanced content, alt images
and videos, for retail brand pages and product detail pages. copy, images and videos
● Assist with development of B2B presentations for retail sell-in, including presentation slides,
sell sheets, retail catalogs, fixtures, suggested store planograms and other product materials
and coordinate distribution
● Assist with HQ product showroom brand environments, including development of booth
merchandising, planograms and merchandising logistics (new sample coordination)
● Assist with consumer insights research, forecasts, competitive analyses, campaign results and
consumer trends to support consumer pain point identification, product ideation, sell-in
strategy and consumer communication strategy
● Assist launch coordination with Digital Marketing team and development of any content related needs for company-owned direct-to-consumer brand websites
● Track budgets with an eye towards maximizing gains and reducing costs
● Prepare reports on brand performance and sales
● Other duties as assigned by the Brand Manager
Minimum Qualifications:
● Requires a bachelor degree in Marketing or a related field
● Requires a minimum of 1 year work experience, preferably in a consumer goods environment
Relevant internships will be considered for recent graduates
● Prior experience in sales material development preferred
● Prior experience in brand management preferred
● Must possess a strong working knowledge of Word, Excel, and PowerPoint. Proficiency with
Google Workplace (Google Slides, Google Sheets, etc.) is a plus.
● Must possess strong interpersonal skills and the ability to interface with Meyer employees,
customers and vendors
● Must be detail oriented and possess strong organizational and time management skills
● Must have careful proofreading skills to ensure accuracy
● Must be able to handle multiple tasks simultaneously and establish priorities
● Must possess time management skills and be able to meet deadlines, while charting processes
● Must be able to work independently and as part of a team
● Must be able to communicate effectively in English both in verbal and written formats in order
to accurately proofread packaging and brochure copy
● May be required to travel on occasion.
● Must possess the mental and physical capacities to perform the job duties



Working Conditions:
Work is performed primarily indoors. Lighting is artificial. Equipment used includes standard office equipment i.e. computer, fax machine, telephone, printer and copy machine. Physical demands include sitting, repetitive use of hands, grasping, standing, walking and lifting up to 25 lbs. Hours and days are primarily Monday through Friday.


 
Jeff Hagan, CPC
Executive Decisions Search Group
Managing Director
Please contact me with any questions:
jeff@execdecisions.net
(w) 615-624-9199
Follow us on Twitter: http://www.twitter.com/execdecisionssg

Executive Decisions Search Group is a premier international Executive Search Firm committed to helping our clients find
the best possible people in the shortest possible time. Our expertise lies in “finding difference makers” for our client partners in
Retail, Consumer Products, and Manufacturing.

 

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